LOVE this story shared at Young Farmer and Rancher Conference last weekend by Chris Chinn. If you've ever wondered how to share your story, or if your story could ever have an impact-- listen to this!
Last year Yellow Tail wine pledged $100,000 to HSUS (Human Society of the United States). The online world of agriculture tweeted, blogged, and generally out cried this action. Then, this rancher, Troy Hadrick, created this simple YouTube video. There are no special effects, no professionally produced scripts, no million dollar sets. Troy simply set his cell phone on a fence post.
The results of this homemade, minute long video? 20,000 viewers saw it and made an impact. Others made their own videos of dumping the wine. Bottles of Yellow Tail were turned backward in stores so shoppers couldn't see the labels. Consumers stopped purchasing.
And Yellow Tail listened. Unable to back out of their pledge, Yellow Tail promised to make no further donations to HSUS, but rather to give money for pets to local shelters. They also promised to be more careful about future donation.
If you've ever asked, how can I help-- here is the answer.
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